Superior d.o.o. was founded in Velika Plana. Among the first seeds offered was the Kasanova F1 tomato, which is still an integral part of Superior’s product range after thirty years.

Dr. Ivo Đinović, the founder of Superior, in addition to creating many varieties and hybrids of vegetables, has also taken many of their photographs.

Ljuba Bitević from Farkaždin, one of Superior’s first tomato seed buyers.

Five years after the first edition, the book World of Vegetables was reissued, this time in a circulation of 2,000 copies.

Our first billboard and advertisement, still in Yugoslavia.

Cross-section of the fruits of our first beef-types tomatoes, Uragan, Kasanova, Maraton, and Prezident. Of the four, only Prezident is no longer produced.

Presentation of Slonovo Uvo, an ajvarusha pepper, which due to its justified popularity will become Superior’s trademark.

Slonovo Uvo production in the vicinity of Paraćin at the producer Šljivić.

Packaging of Slonovo Uvo seed bags on the first packing machine.

Dr. Ivo Đinović with Sava Kostić, manager of the PIK Južni Banat greenhouse in Bela Crkva.

Nebojša Đinović, still a student at the Faculty of Agriculture, helps Superior in an office made from his children’s room.

Dr. Ivo Đinović with Ljubo Salonski, cooperator from Gospođinci.

Cooperators of Superior visiting Toša Stanojev, director of Pionir in Srbobran, where the production of hybrid tomato seeds for Superior took place.

Amanda, Superior’s conical pepper variety, appearing together with Delfina, made a BOOM in the market and is still in demand today, while Delfina has been forgotten.

Tomato Maraton in the greenhouse of partner Joca Todorović in Stari Selo.

Trial with Superiora tomatoes in Lusaka, Zambia.

Fantom tomato on the Superior test field.

A team of Superior commercialists on the first working day.

At the subcontractor Dragisa Đurić from Alabana near Blac, the anti-hail net preserved the production of hybrid tomato seeds.

Joint participation of Superior and Agrocoop from Novi Sad at the agricultural fair AGRA in Plovdiv.

Exhibition of our varieties for Field Day.

The first selector, “bobby”.

Dr. Ivo Đinović and Dr. Radisav Blagojević are guests of journalist Živojin Nikolić on the show “Zrno” on TV Trstenik.

Technician Aleksandar Senić separates tomato seeds in a food processor.

Dr. Ivo Đinović with the first Serbian onion hybrid Kolos F1.

Cooperant Ljuba Salonski in Gospodjinci with Slonovo Uvo.

Anđelina Đinović- Đina – with an eggplant, the mother of the hybrid Crni Princ F1.

Isolation in sweet corn selection.

Commission for the approval of seed crops from PSS Smederevo at the subcontractor Joca Todorović in Stari Selo.

Machine for forming packaging and packing seeds – 1200 bags/hour.

Cooperator Mila Dragićević from Mršinac near Čačak.

Approval of paprika seeds at Joco Todorović in Stari Selo.

Founder and head of development of Superior, Dr. Ivo Đinović, professor of horticulture.

Dr. Ivo at the Agra fair. Stand of representative company Slovbul Solanum from Plovdiv.

The first Serbian cabbage hybrid, Adut F1, is also from Superior. Seed production and testing.

The Superior stand at the fair in Požarevac.

Joff Peas in the hands of Anđelina Đinović.

Nebojsa Đinović in Antalya, Turkey.

The first produced Medeno Srce F1 tomato seed.

Sowing peppers for uprooted seedlings in Superior.

At Superior, the first commercial in-vitro laboratory in Serbia begins work.

Anastas, Ivo and Angelinov, Deroni company, Stara Zagora, Bulgaria – Slonovo Uvo in production.

Superior’s pepper variety, Belo Uvo, finds its way to Bulgaria – Anastas Karađozov, founder and owner of the company Slovbul solanum from Plovdiv, business partner and representative of Superior in Bulgaria.

Prof. Dr. Žarko Ilin from the Faculty of Agriculture in Novi Sad awarded the NS Fair Gold Medal to Superior’s tomato Fantom.

Experimental field – Amanda pepper was selected at Superior.

A television crew at the beginning of the spread of aronia from Superior.

Aronia seedlings produced at Superior.

Nataša Radišić and Ivo Đinović with guests Radoš Bajić and Ivan Vučković at Superior.

Successful crossbreeding of raspberries at Superior.

Female cucumber flower in the Superior selection.

Cooperators of Superior, Sveta and Saša Skokić from Lozovik with Nebojša Đinović.

Vladeta Janićijević at Field Day in Romania.

Preparing the fruits of Slonovo Uvo for the market, in the vicinity of Paraćin.

Superior tomato hybrids produce little kitchen waste.

Aronia from tissue culture during acclimatization.

The early ripening džanarika plum Vidovača, in the focus of Dr. Ivo Đinović.

Superior adds blueberry seedlings to its offer.

The best-selling LK corn hybrid – Bećar, in a package of 6000 grains, for 10 ares. New on the market!

Superior, in cooperation with Dr. Lazar Kojić, registers corn hybrids – the beginning of the era of field crops.

Field Days at Superior.

Superior refreshes the image of the brand while paying tribute to its best-selling product Slonovo Uvo.

A new blueberry incubator has been opened to supply the foreign and domestic markets.

Superior offers hobby gardeners Superior Garden, selected seeds of its hybrids and its own and open varieties.

Introducing grass mixtures to the market through the Superior Grass sub-brand.

Celebrating 30 years of Superior’s existence and the launch of the new S3 program – premium seeds of selected hybrids with a special S3 nutri-coating.