Dr. Ivo Đinović founded Superior 1993 with the idea to work for science and write for the people. All these years, our research team lead by Dr. Đinović has been cross-breeding and selecting new varieties and hybrids with the traits demanded by the final consumer. The market always changes, new countries become new consumers, and we still carry over traditional Balkan taste through our varieties.

We combine different cultures and various tastes, sometimes we are even trend setters, because some markets never had a chance to use in their cuisine such vegetable. That’s why, our R&D team constantly follows contemporary trends such as disease resistance and transportability, and pack all that in distinctive taste of countryside and childhood.