Our research and development program stands at the center of everything we do. We employ the most proven scientific breeding techniques to continuously introduce innovative, targeted, high quality vegetable varieties.
ROOTED IN SCIENCE
ROOTED IN SCIENCE
Since the founding of Superior by Dr. Đinović, meticulous genetic selection has been at the core of our work.
In communicating with vegetable producers and other stakeholders, we identify desirable traits for a given market, and then apply our well-honed skills and knowledge to realize a unique and dependable phenotype.
Over the last three decades, Superior has achieved particular notoriety for expertise in peppers and tomatoes, with many of our original varieties and hybrids gaining widespread adoption both domestically and internationally.
Before we can begin to breed a new variety, we first need a clear objective. What are we creating, for whom, and why? Only after we have identified a real market need and a precise understanding of how to satisfy it do we get to the business of genetics.
Traveling around the region and the globe, meeting all kinds of vegetable producers and consumers, listening to their dreams, desires, frustrations and fears, observing their work, developing our knowledge of history, keeping up with contemporary trends, and anticipating the future – all of this forms the seed of our research.
Development and testing
How tall, how strong, how crunchy, how bumpy, how spicy, how sweet? Breeding vegetables involves growing many candidates and comparing them against one another with respect to relevant attributes.
In this fierce competition, there is only one ultimate winner worthy to be named a Superior seed.
Tissue Culture Laboratory
Superior is the first seed company in Serbia to equip itself with a tissue culture laboratory. This lab plays a significant role in accelerating the breeding process by enabling reliable and rapid propagation of candidate plants for further testing and refinement, and has opened opportunities for our company to explore new and exciting pursuits.